Welcome to Mischief in Action
A family experience consultancy creating extraordinary play spaces
Unforgettable memories for the world’s leading hotels, resorts, and lifestyle destinations. Where kids explore, parents relax, and families reconnect—because every corner can become a world of wonder.
Who are we?
Redefining Family Entertainment
With over 12 years of expertise in pre-opening development of children’s edutainment and family experience, from design and build to operational launch, transforming vision into profitable play space. Spearheaded the opening of six large-scale play facilities across Asia including KidZania Singapore, award-winning projects for Shangri-La Hotels & Resorts such as buds by Shangri-La and Splash in Singapore, and bespoke family play spaces in Hong Kong, Sri Lanka, and China. With a passion for purposeful play and a proven track record of building guest-focused, revenue-generating establishments, Mia continues to redefine global family entertainment.
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Family Experience
Experiential Journey for Your Family Guests
Mischief In Action – where play meets purpose. Let kids be kids – they want to imagine, explore and play. Parents want to relax, reconnect and create memories in safe, inspiring places. That’s why we are on a mission to level up family holidays by curating extraordinary play spaces and unforgettable experiences for the world’s leading hotels, resorts, airlines, theme parks and more. From Dream to Delivery – Stitching experiential play and innovative activities whilst optimising operations to transform ordinary corners into vibrant worlds of wonder, we bring to life, design and build to operations and staff training. So, whether it is to transform an under-utilised space or create a family oasis, we’re here to think outside the (toy) box and design experiences that stand out, delight, and keep families coming back for more.
If you’re ready to break the mould and bring a bit of (purposeful) mischief into your family offerings, you’re in the right place.
Our Services
Family Experience Consulting & Build Services
Consulting & Strategy
We create a strategic plan for your family experience, from initial research and audits to developing a custom concept that aligns with your brand.
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Design & Build
We handle the entire design and construction of your space, including themed rooms, play facilities, and kid-friendly dining areas.
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Operational Setup & Training
We ensure your facility runs smoothly and safely by developing operational playbooks, managing safety compliance, and training your team.
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Seasonal Programs
We help you attract and retain customers by creating special themed events and loyalty programs.
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Signature Add-On:
Kids Spa & Retail Integration
We offer unique experiences and retail options, such as kids' spa counters and branded, non-toxic skincare products.
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Our Past Projects
we are in the serious business of fun
Why Family Experience?
With experiential travel on the rise, families are seeking safe & unique destinations for holidays. We design tailored stay-and-play that’s fun in creating lasting memories for your guests and your brand to ensure top of mind recall.
Appealing to families opens up a significant market segment.
Our thoughtfully designed play spaces and engaging programs can lead to potential increased bookings, higher footfall, and a loyal base of returning clients who value family-friendly environments.
Our innovative & iconic on-brand activations will position your business to be the preferred choice in the family market.
Our Partners
A journey to success, together.
Experience Gallery
More than a gallery, it's an experience.
Mischievious Moments
Contact Us
Ready to Play with Purpose?
Reach us through
- Singapore
- +65 9755 1747
- mia@mischiefinaction.com
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To enquire, collaborate, or start planning your family experience transformation:
Play with purpose. We are dedicated to bringing innovative and engaging projects to life for brands that want to inspire.
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